Meet Julie Goodman, Potent Serum CEO, Founder, mother to 3, and general badass. I loved brainstorming with Julie and learning about her brand. Her style is impeccable and unmatched. Her attitude encompasses poise and sophistication. Julie’s branding and headshot images needed to reflect the natural aesthetic and palette of her skincare company, Potent Serum. She […]

From Shelby: “If you are the 1 in 8 couples that struggle to become pregnant, I encourage you to be open with your journey, you don’t need to go through infertility in silence. Looking at these pictures I am reminded I am strong, confident, and beautiful.”

This just in: right along with co-ed baby showers, couple’s maternity portraits are totally trending right now!

Question for you: what is more timeless, more precious, more classic, than mother and children portraits? Answer: um… nothing. Yeah… no, there is nothing more precious than this. You might recognize these sweet faces… and there’s a reason for that! When we created black-and-white family portraits for this Georgtown, TX brood the mother and children […]

“[Lucy] was kissing all the portraits. This snapshot does the collage no justice! This makes my heart burst. Feels so grown up in here 😀 I can’t believe this is my family. Thank you, Anna”

From Laura: “My all time favorite portrait was a very vulnerable moment with my daughter. She has battled Alopecia the past 4 years, loosing her hair at 14 years old. We’ve been through some very hard days together. But I’ve watched her mature and come into herself as a woman. She took her wig off and we were able to take some of us laughing and embracing. Those pictures will forever be something I will cherish and I hope are passed down for generations to come.”

Did you know that newborn portraits are “supposed” to happen before baby is 7-10 days old? Of course, that’s a challenge because those first 7 days just seem like 2 reeeaally long days, and before you blink they’re over and it’s hard to prioritize anything when you are as exhausted as a mother. This little […]

“I try to feel my own edges in thelow light. I send my mind to theouter edges of me — where do I end?I send myself to my innermost edges,and I see that in both directions I am infinite.” ― Jessica Bates, Birth & What Came After: poems on motherhood Beautiful, beautiful L and her precious little family right […]

Lauren is the patient, wise, gentle mom we all aspire to be when we have our first little.

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