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Meet Julie Goodman, Potent Serum CEO, Founder, mother to 3, and general badass.
I loved brainstorming with Julie and learning about her brand. Her style is impeccable and unmatched. Her attitude encompasses poise and sophistication.
Julie’s branding and headshot images needed to reflect the natural aesthetic and palette of her skincare company, Potent Serum. She also needed images that would POP in any magazine feature, whether for print or online.
Not to brag, but…. we absolutely nailed her goals.
One favorite quote of hers was actually on personal branding, here:
Be the face of your brand. I was initially hesitant about this and wanted to remain behind the scenes. I quickly discovered that people need a face to trust. They need to know that you’re a real person.Julie Goodman, Potent Serum CEO for Forbes.com by Stephanie Burns
So now, take a moment to get to know Julie Goodman, Potent Serum CEO!