Anna Kraft

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This is where you can find latest work, articles, and behind the scenes here. If you're looking for examples of a "full session", this is a great place to browse.

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Lauren: Author, lawyer, mother

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Julie Goodman Potent Serum CEO smiling looking up at light

Meet Julie Goodman, Potent Serum CEO, Founder, mother to 3, and general badass. I loved brainstorming with Julie and learning about her brand. Her style is impeccable and unmatched. Her attitude encompasses poise and sophistication. Julie’s branding and headshot images needed to reflect the natural aesthetic and palette of her skincare company, Potent Serum. She […]

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