What do creative assets have to do with a graphic designer and watercolorist?

Well, even creative artists (especially?) need personal branding. (Like Makara, owner of Play with Pigments!)

If you’re an artist, you’re probably accustomed to a lot of DIY projects, your digital presence being one of them.

DIY projects are great if you’re big on time and short on money.

But at some point, you don’t have the time any more and great images are an investment in not just yourself, but your growing brand.

Pretend for a moment that you’re the CEO of a corporation. You’re working with assets and liabilities. An asset is a resource that will further the growth of your corporation. In the virtual/digital realm, this is called a Creative Asset.

Personal Branding = CREATIVE ASSETS

Part of your creative assets are your logo, your brand colors, the fonts you use.

But by and large, the biggest chunk of your creative assets are your personal branding photos:

• Photos (including all product photos)
• Staff headshots
• All other corporate images (such as behind the scenes photos)
• Branding images
• Packaging images

These photos may be used in a variety of ways. This is by no means an exhaustive list, either:

• Website header
• About Page
• Behind the Scenes Page
• Team page (headshots)
• Announcements
• Mailers
• Business Cards
• Email newsletters
• Advertisements in local papers
• Google ads
• Facebook ads
• Flyers
• Brochures
• Book covers
• Author flaps
• Billboards
• Resume update
• Instagram
• Facebook Pages
• Facebook profile picture
• Linked In images and profile photo
• And yes…. your dating profile.

So personal branding images are a part of your creative asset arsenal! They help you to move your ship (business) forward with rich visuals that attract your ideal clients.

So tell me about your industry? Which creative assets do you already have? Which do you still need?

You can let me know in the comments here or send me a message!