Anna Kraft



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Personal Branding: Jenny with Lumino

Filed in: Personal Brand

Jenny Wood, with Lumino Vision, is a Georgetown eye doctor whose mission is to create affordable, direct-care subscription for eye health.

While insurance becomes continually more confusing and more expensive, talented experts with big hearts (like Jenny) are transforming local health care.

Honestly, anyone else overwhelmed with navigating insurance and healthcare? So many of us aren’t even able to have the luxury of insurance.

On top of your stress of finding a doctor, sometimes your doctor cannot handle their case load in a responsible way. This not only means less time with your doctor. It also means feeling misunderstood, or not heard.

Jenny is changing that story.

Because she’s a mother herself, Jenny knows firsthand the challenges and ins-and-outs of specialty healthcare. As a result, she cares deeply about her patients and their experience.

When we created images for her brand, we focused on:

  • Family
  • Authenticity
  • Diversity
  • Being down-to-earth

What types of images does a Georgetown Eye Doctor need?

Here’s a short list, just to get wheels turning!

  • Headshots (their first headshots! yay!)
  • Website
    • landing pages
    • about pages
    • contact page
    • services page
  • Social media
    • Instagram
    • Facebook
    • Youtube
    • Linked In
  • Newsletters (email or printed)
  • brochures
  • Speaking engagements
  • advertisements
  • promotional work
  • seasonal images
    • Fall
    • Christmas
    • New Year
    • Celebratory
  • Blogging

Starting a new brand is often overwhelming!

As a result, many brands often don’t consider creating solid images or portraits for their businesses.

Then, they scramble to find images on the web.

This means they either steal the work of other professionals, or create an inconsistent, unprofessional brand via free stock sites.

But Jenny knew she wanted to start out strong, so we strategized about with this Georgetown Eye Doctor about her brand, and created a vision board of what she needed.

Click here for another example of a brand photoshoot in Georgetown, TX!

What is your brand dream? How can we make it come to life? Click here to tell me all the juicy details, I can’t wait to hear!

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The W family had their reveal last night and so now I can finally show these off - and one of these is a gorgeous 36×36” portrait above their fireplace!

modern family portrait

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